Samsung recently amazed guests by exchanging a real Monet for an evasively indistinguishable TV picture in Austria. Among the works of art shown at the Albertina in Vienna was Samsung’s The Frame TV which transforms into a photo while in “Art Mode”. The amazing impact of how real masterpiece looks on a TV would now be able to be seen on YouTube. Thus, the Albertina is the world’s first art gallery to make magnum pieces of its famous Batliner Collection of established innovator artistic creations accessible from The Frame Art Store. Owners of The Frame would now be able to improve their homes with more than 40 masterpieces from this collection.
“The goal was to demonstrate as authentically as possible how realistic even famous masterpieces appear on The Frame. Thanks to many years of partnership, this experiment with the Albertina and the Monet from the Batliner Collection was truly and visibly impressive”, explains Sunghan Kim, President Samsung Electronics Austria GmbH.
The Frame, created as a team with the famous Swiss modern planner Yves Béhar, is an imaginative way of life TV that changes from a TV into a work of art when turned off. This progressive innovation gives the TV another significance and reason, regardless of whether turned on or off. The Frame embellishes any living space and is intended to live in agreement with the owners inside style. Pushing the limits of traditional TV, The Frame gives customers more than a place to make the most of their most loved diversion programming – it’s likewise a statement inside the home, like what you may discover in an art exhibition. The Frame, a CES 2017 ‘Best of Innovations Award’ beneficiary, was made in view of the present-day TV client. Tending to the present consistent development between one screen to the following, Samsung made an imaginative item that additionally fills in as a useful piece of regular day to day existence.